Expand Your Marketing Network to Grow Your Business
All marketing teams are constantly pursuing alignment, but achieving that goal can be challenging, regardless of your industry or business size. If your team is geographically dispersed with each...
View Article5 Creative Ways to Use Data (Beyond Measuring KPIs)
“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets...
View ArticleEffective Email Marketing Uses Data, Behavior, and Customer Personas
Most of us know that email is one of the most effective tools marketers have to nurture their audience, gain new leads, and drive conversions. Getting the most out of email, however, requires the right...
View ArticleTest Your Emails Consistently for Continued Improvement
In life, there’s always room for improvement. Whether it’s your mom’s meatloaf, your husband’s driving, your daughter’s grades, or your marketing department’s email marketing campaigns, things can...
View ArticleThe Beginner’s Guide to Tracking and Analyzing Google Ads Metrics
When I began using Google Ads at my first job out of college, I was scared senseless. I knew that I’d seen those distracting, cumbersome ads litter my search engine results page (SERP, although I...
View ArticleOptimize Your Marketing Strategy With A/B Testing
Having too many good ideas is a great problem to have, but knowing which of those will resonate best with your audience is not. Choosing the wrong subject line, content asset, or design can lead to...
View ArticleMarketing Metrics in the Age of Increased Privacy
As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending the ways marketers can collect and use data. Apple, Google,...
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8 Use Cases to Get the Most Out of Your Marketing Analytics Software
Your marketing automation platform houses crucial marketing data that drives your business. But what good is all that data if you can’t view and parse it in the formats and reports that make sense to...
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Calculating Confidence Level in Email A/B Testing
Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive...
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How to Find a Single Source of Truth for Marketing (And Why It Matters)
How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. It’s crucial for...
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